The ten contestants on I'm A Celebrity this year are fighting over luxury items to take into camp - with some treats banned from the jungle.
Normally celebs need to win their luxury items as part of games in camp. But ITV have now revealed they don't allow all of them to have the same requests, otherwise the camp would be filled with pillows and family photos.
Executive producer Olly Nash said: "This year like most years they will get an opportunity to win their luxury items, but it depends how well they get on.
"They're still in negotiation because we try to make sure that not everybody has the same. So we're still negotiating.
"What is the most common over the years? Pillows and photos from home.
"Then you get people like Helen Flanagan who asked for fake tan and then when she got It five days in she already had a tan and she ended up with a bright orange face.
"Joey Essex brought in rubber rings to play in the pool. So some people bring in silly stuff."
The ITV show boss also admitted that some items are banned as luxury items that have been requested in the past.
Olly said: "You wouldn't have books, you won't have anything like a game of chess or anything like that.
"So you wouldn't have anything that could be distracting, part of this game is making sure that you are creating reality and having a chat with other people and doing stuff and dealing with the boredom."
The famous faces taking part in this year's I'm a Celebrity are Chris Moyles, Olivia Attwood, Sue Cleaver, Owen Warner, Jill Scott, Charlene White, Babatunde Aléshé, Mike Tindall, Scalette Douglas, Boy George and, controversially, MP Matt Hancock, who was Health Secretary during the height of the Covid pandemic, which has prompted outrage from many.
Before they head into the Australian jungle to rough it for three weeks, the campmates are quarantining in luxury villas to soak up their last taste of the finer things in life, ahead of the show beginning on Sunday.
The show's first confirmed campmate Chris Moyles has given fans a sneak peek inside his isolation pad as she shared a video message to his Radio X listeners.
In the clip, the tanned 48-year-old radio DJ, is stood in the back garden of his villa – with a view of the veranda and the back of the property in sight.
The swanky pad has painted cream walls and wooden accents which blend in perfectly with the greenery surrounding the property.
A large glass back door gives a peek inside the modern-looking room, showing the celebs are still living in the lap of luxury for the time being.
