Just four years ago, I'm A Celebrity's Owen Warner felt "lost", was heavily overdrawn with bank, and regularly ate 40p "chicken-in-a-tin" meals.
The actor, 23, described himself as looked "ruined" from going out and drinking too much during his time at university, which led to interventions from his mum.
But now the much-loved Hollyoaks star is on the cusp of being crowned the ITV show's King of the Jungle which could see him make millions in endorsements and new TV opportunities.