Some stars need an awful lot of cash to be tempted away from their pampered lives and hang out with creepy crawlies and snakes in an Australian jungle while the I'm a Celebrity cameras roll.
However, some big names get far more dough than others, with ITV bosses clearly hoping their star power and entertainment value will pull in viewers.
This year's most controversial contestant- Conservative MP and former health secretary Matt Hancock, is reportedly being paid around £400,000 for the gig, which is said to make him one of highest paid campmates in history.
