ITV has made the shock decision to close down the I'm A Celebrity Jungle Challenge at Salford Quays.
The much-anticipated attraction based on the hit ITV show opened just last summer, but bosses have told the Manchester Evening News it 'has become financially unviable going forward'.
Billed as 'the ultimate jungle encounter', the challenge, inspired by the blockbuster show, promised to 'take Campmates into the heart of the jungle to navigate a series of fun-filled physical challenges'.