Viewers of the new ITV I'm A Celebrity series have admitted that they have "stopped watching" the show a day before the final after amid criticism it has been ruined. I'm A Celebrity South Africa launched on April 24 with an all star line up, as former campmates return to once again take on the famous trials.
However, fans of the show have been left frustrated by the new format, with the show being filmed last year and there being no public votes. This means it is up to the celebrities who will take part in trials and whoever loses has to leave the camp.
On May 10, Helen and Dean came last in the 'survival' trial and were therefore the latest celebrities to leave camp. During the challenge, the campmates were each locked inside a crate, where they had to untangle a key and a padlock in order to be released whilst critters surrounded them, reports Manchester Evening News.
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Over the weeks many celebrities have slowly left the show, including Corrie's Andy Whyment, Georgia 'Toff' and Joe Swash. Leaving Phil Tufnell, Jordan Banjo, Carol Vorderman, Paul Burrell, Fatima Whitbread and Myleene Klass in the running to be crowned the first I'm A Celebrity 'legend'.
However, the new format has left viewer's 'favourites' leaving the show, and many fans said they have now 'switched off'. On Twitter, @moomadee1 wrote: "I've stopped watching, im bored now, viewing figures must be dropping off a cliff, im not interested in any of them now the best have gone #ImACeleb."
@jules5156 tweeted: "Stopped watching #ImACeleb," as @Lyncpfc asked: "Anyone else stopped watching #ImACeleb #ImACelebSouthAfrica because of the way people get voted out? It makes no sense to me that people who have done virtually nothing have stayed in, I switched off as soon as Andy and Toff went when nobody else would do it."
Picking apart the series' new format, some viewers said they believe the show has now been 'ruined'. @StefNelson_ wrote: "I'm a celebrity has been so fun but it's ruined by the public not being able to vote #imaceleb #ImACelebSouthAfrica."
@AnnaKaurr said: "The way they’ve done this I’m a celeb is ridiculous all the good people who deserve to be there are gone! #ImACeleb." @AdamSmi04869456 claimed: "I’m A Celeb South Africa really is rigged the whole format of it just isn’t working. Pick the worst ones to be in camp. Toff, Dean, Helen and Andy were my final 4 all day long but now that’s been ruined because of a rigged process #ImACelebritysouthafrica #imaceleb."
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