The message to Matt Hancock was loud and clear - “COVID BEREAVED SAY GET OUT OF HERE!" These were the words on a 35-metre banner which circled the I'm a Celebrity jungle camp jungle for two hours.
Campaign groups 38 Degrees and Covid-19 Bereaved Families for Justice took to the skies to send the disgraced former health secretary a message he couldn't miss. It comes as public anger as over 44,725 people signed a petition, calling for ITV to reverse their decision to make him a campmate.
Meanwhile across the country, former viewers of the programme hit hard by Covid have spoken out about the distress and anger his inclusion is causing them. Among them is Lobby Akinnola who lost his father to the virus.