I'm A Celeb viewers have sided with Fatima Whitbread after she was left fuming at her fellow campmates as they confessed to bringing in contraband.
In a shock turn of events, the camp harmony was rocked as three stars were revealed to be contraband smugglers.
In Thursday's episode, former I'm A Celeb winner Georgia Toffolo, 28, called all the celebs together for the arrival of dinner.
Yet, much to their surprise they were greeted with a note that revealed there was contraband in camp as Amir Khan pulled out a rock instead of the usual camp delicacies.
The campmates were instructed to give the contraband in an amnesty bowl and told they wouldn't get their dinner until all the banned items were handed over.
The news was met with shock and anger, but Gillian McKeith could be seen grinning.
Having already smuggled salt, pepper, herbs and spices in her knickers when she appeared on the show in Australia 12 years ago, she turned out to be a repeat offender.
Gillian had previously told Helen Flanagan she has almonds and salt, and admitted: "I've got some mints, I have some tea bags."
To which Helen, who knew of the other items, remarked: "Anything else?" to which Gillian insisted: "No, not right now, no..."
Myleene Klass asked: "Gillian, where did you hide all that."
She simply replied: "That was all in my bra. I had a double bra actually. Two bras."
"I wasn't smuggling per say, I was enhancing my boobs."
It wasn't just Gillian as Myleene Klass confessed to hiding seasoning in a hair scrunchie as she handed the salt over.
The campmates then noticed Paul Burrell looking guilty, as he too admitted to having contraband saying: "I had a tiny bit of coffee and it's almost gone!"
Fatima wasn't impressed as she explained: "It's not about the individuals, it's about the rules being breeched. I am a principals person and I want to be true to myself."
One fan said: "Agree with Fatima, rules are rules. Shouldn’t go unpunished," another added: "I’m with Fatima on this."
"The celebs have NEVER been punished for contraband, so of course they are going to sneak it in! There should be an actual punishment for every individual that had something," commented a third.
Someone else wrote: "Yeah Fatima is right to be worried there's far too many to just allow it, howling at the reactions of some of them though."
A fifth fan quipped: "Privileged to be there in the first place and not abiding by the rules must surely mean they have broken their contracts? How about a financial forfeit?"
"Gillian still hasn't surrendered her salt, therefore camp should be punished. Also, the other camp should be checked as well," mentioned another.
One fan demanded: "I agree with Fatima rules have been broken and you should act on it Campers You’re not on your holidays."
Speaking about her 2010 contraband, Gillian said: "I smuggled it all in my knickers, I have a small bottom and I just grew it a bit.
"I had special pockets in my Marks & Spencer’s knickers that I made. I did it for the team. They really appreciated it." Items she took in included stock cubes, tea bags, miso soup powder and salt.