When I meet someone new, the topic of work inevitably comes up. For four years, I’ve struggled to answer the simple question, “What do you do?”— my reality is both complex and surreal, and some days, I can hardly believe it myself.
I’m a bike influencer. I’m also a writer, public speaker, community builder and the Executive Director of All Bodies on Bikes. But if I’m truly honest about it, most of my income comes from influencer-type work. This means leveraging my online presence and personal brand to promote products, services or experiences. It’s a hustle and genuinely a lot of work, but it can also be lucrative. Last year, I earned more than I did in my corporate career in sustainable logistics.
