“I’m a big preset guy. If a preset’s called Fat Bass, there’s a 90% chance it’s actually a fat bass”: Rico Nasty and Benson Boone producer Imad Royal on saving time and staying focused in the studio

Grammy-nominated producer and songwriter Imad Royal has worked with a broad spectrum of artists, from hip-hop mainstays Rico Nasty and Doja Cat to ‘00s pop-punk favourites Panic! at the Disco.

In the latest edition of the company’s Apollo Creators video series, Royal invited Universal Audio into his LA-based studio to dive into his creative process. In the interview, Royal charts his journey from hardcore drummer and alt-R&B solo artist to one of pop and hip-hop’s most exciting producers/songwriters, making platinum-selling records with artists like viral multi-hypenate Oliver Tree and mullet-sporting chart-topper Benson Boone.