
Sometimes, the best way to sell something is to let the product speak for itself. This has been messaging app Daze's approach, to the tune of 8 million views on their most popular TikTok alone.
So, what's the draw? Let me paint you a picture: Daze pitches itself as an expressive messaging platform that offers chatters a blank canvas to scrawl all over as opposed to the straight-laced speech bubble back and forth most of us are used to. Their TikTok pitches up with teen drama 'storylines' such as that old chestnut of tick box love confessions to target a distinctly Gen Z audience, but there's a playful, remixing aspect to Daze that's bound to appeal across age groups.