It can’t be easy making a pair of wireless headphones in today’s market. Your main priority should be to get the audio sounding as good as it can possibly be, and that’s a tricky beast when customers are becoming increasingly aware of just how good a set of decent buds or over-ears can sound.
It’s even trickier when you’ve got a near-endless raft of competitors looking either to make a name for themselves or further cement their burgeoning reputations. Apple, Bose, Sony, Dali, B&W, Sennheiser, JBL – it’s hardly a one-horse race these days.
