This year’s WWDC 2023 was a strange one. Aside from the legions of Apple evangelists enthusiastically presenting within the company’s sparse, futuristic HQ, the showcase of Apple’s latest and supposedly greatest innovations was both startlingly run-of-the-mill and strikingly off the wall.
Split almost into two segments, the first stage dealt mainly with everything new across Apple’s established products and software: upgrades to iOS, new tweaks to the iPad, another Macbook, not to mention good news for AirPods Pro 2 wearers courtesy of Adaptive Audio noise cancelling. The second then veered off into a futuristic (some would say dystopian) vision in which the human race walks around with a large eye mask strapped to their eyes at all times as though they’ve just returned from a ski holiday and forgotten to remove their visor.
