I grew up a huge fan of the G.I. Joe toys, and recently sat down to give the three movies from the last couple of decades another chance with my Paramount+ subscription. Sadly, my opinion of them hasn’t changed. I will say that at least I remember them now, as before, all three basically went in one ear and out the other. Worse than being simply bad, they were completely forgettable, almost immediately.
Looking at all three, G.I. Joe: The Rise of Cobra (2009), G.I. Joe: Retaliation (2013), and the franchise's first attempt to reboot, Snake Eyes: G.I. Joe Origins (2021), I nailed down my biggest problem with them, and came away with the belief that the franchise has never really been handled correctly in the live-action setting. Here’s why I think the great toy line deserves one more chance.
