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Creative Bloq
Creative Bloq
Technology
Ian Dean

I know the Nothing Phone (4b) makes no sense – but I love its design

A blue phone.

I have a bit of a soft spot for Nothing phones. I know that sounds like the sort of thing a tech writer says before telling you why a phone is secretly brilliant. However, there’s something about Nothing that still feels different in a market where most smartphones have become variations of the same idea – minimalist glass slabs with little personality.

Every year we get a slightly faster processor, a slightly better camera, a slightly brighter screen, and yes, all of that matters. Still, sometimes you pick up a phone, and it just feels like someone actually had a thought beyond ‘make another rectangle’, and, for me, that's usually a new Nothing Phone. That's always the appeal of a new smartphone from this brand, as I discovered when I interviewed the Nothing design team; each one is unique, riffing on the same retro-industrial design in new ways.

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