Popcorn buckets are big business. Once the purview of theme parks alone, it seems that every major movie release now his its own popcorn bucket, drink cup, nacho holder, or all of the above. It’s a great piece of added marketing for the studio, it almost certainly helps sell more snacks at the movie theater, and it’s a fun souvenir for fans. It’s also, as The Devil Wears Prada 2's merch proves, a great way to make money for resellers.
