Social media has undoubtedly played a key role in Sophie Lloyd's trajectory. From her first foray into the YouTube guitar scene in 2011, to being recruited as Machine Gun Kelly's guitarist and establishing herself as a bona fide solo act over the last couple of years, Lloyd has been serving one masterclass after another on how contemporary guitarists can leverage social media to rise the echelons of the guitar world.
Yet, this doesn't come without its pressures. Both Yvette Young and Matteo Mancuso have recently commented on the pressures of delivering surgical perfection when playing live shows, as each recorded moment – and a slight mistake while playing – can come back to haunt them.
