It's difficult to scroll through #BeautyTok and not come across countless tutorials on how to get a bouncy blow-dry look at home. There's streams of content on how to use the Dyson airwrap, an abundance of videos on heatless curls and a whole plethora of other techniques on how to get the look. One hair tool that has received a lot of attention is the Beauty Works Aeris Multi-Styler.
As a beauty editor, I really dislike the word 'dupes'. In fact, I know it's something the entirety of team Marie Claire UK feel very passionately about. Typically, the original is an original for a reason; because it's got extensive innovation and science behind it. And when I first saw the Beauty Works Aeris Multi-Styler, alarm bells rang. It looks a lot like the Dyson Airwrap—and I wasn't into that. You see, Dyson spearheads groundbreaking technology and, because of this, deserves its spot as the industry leader. Having said that, such innovation comes with a high price tag. And it is in such instances as these (and these only) where I'm more welcoming of 'inspired' products. After all, I don't believe anyone should feel priced out of something.
