PlayStation is no stranger to ingenious marketing. I recently wrote about the stunning Live from PS5 campaign that has taken the gaming world by storm, which has seen a multitude of giant props and art installations from the world of PlayStation popping up all over the globe – from a giant console in Dubai to a 10-foot axe lodged into the streets of London. And the recent release of the HBO adaption of The Last of Us has just inspired yet another epic stunt.
Today, I got an exclusive look at the latest pop-up, in which a poor gamer succumbed to the dreaded cordyceps infection just as they were playing The Last of Us. (Terrible luck – I hope they at least got a decent PS5 deal).
