As a beauty editor, there are few people whose beauty routine I am as infatuated with as I am with Hailey Bieber's. And I don't think I'm alone in this. For the past few years, whatever Hailey Bieber does with her beauty look, the world seems to follow. Whether she's stepping out sporting a new nail trend (hello, glazed doughnut nails), sharing her latest make-up tips on TikTok or chopping her hair off into a chic blunt bob—we're listening.
And, as somewhat of a Bieber beauty superfan, I have spent many hours attempting to decode the secret to her enviable look. I have spent days scrolling through her TikTok, scribbling down notes on every product she uses, dedicated hours to reading every beauty-related interview she's ever given and, hell, I've even grilled her make-up artist on the sorts of tricks she uses on her client—remember that contour hack that went viral?! I have learned that while genetics, of course, have a huge part to play in any beauty look, Hailey takes an approach to beauty which is particularly unique.
