It's not hard to see what iFi's doing at this most prestigious London unveiling event. I'm in the North Tower Lounge inside Tower Bridge (the beautiful 1886 Thames suspension overpass often mistaken for London Bridge – which is thoroughly dreary in comparison). I have a beautiful, aerial view of the Capital. And I'm holding a martini.
Around me, iFi's core team are wearing what Londoners might call 'the full whistle', short for 'whistle and flute' in cockney rhyming slang, or 'suit' – in this case, black tuxedoes. Add to this a poster on the feature wall reading 'Phantom', and it feels as if Daniel Craig's 007 (or the villain Auric Goldfinger from 1964's Goldfinger) could drop in at any minute.
