Before I started shopping for a car, I saw them in a utilitarian light. They were clean or dirty, fast or slow, arriving in four minutes via the Uber app or not. The difference between a Hyundai, a Mazda, a Kia and Toyota seemed minimal – pointless even – and the fact that anyone would have loyalty towards or strong feelings about a brand of car struck me as strange and infantile.
That is, of course, until I got my own car, five days ago. I was inspired after being a passenger in my colleague Chris’s car. “This is nice,” I said unconsciously mimicking a terrible car commercial. “It’s smooth, brakes easily, handles corners, posh interior, good display … What sort of car is this?”
