‘I grew up on ultra-processed food. I don’t want that for my kids’: Joe Wicks on childhood, raising healthy kids and facing his critics

Joe Wicks says his childhood diet was around 90 per cent ultra-processed food - (Des Iles)

A stark contrast to what you see on Instagram today, Joe Wicks admits to having a “very unhealthy diet as a child”.

Nowadays, the TV fitness coach and cookbook author’s social media is full of healthy recipes using whole ingredients – often cooking alongside his four children: Indie, eight, Marley, six, Leni, three, and Dusty, two.