Chamonix has long been heralded as the epicenter of the European outdoor scene. It’s home to some of Europe’s highest mountains and world-class ski resorts, and the mountain village even serves as the starting point of the Ultra Trail de Mont Blanc – the most prestigious trail running event in the world.
It’s no surprise, then, that French sports powerhouse Decathlon has made Chamonix the home for all of its outdoor brands. It’s here, in a workshop just out of town, that they design everything from hiking boots and backpacks to trekking poles and tents; all before testing everything they make in the breathtaking mountains that encompass this vibrant mountain location.
