As the chief lyricist and frontman in two brilliant British bands, Shaun Ryder has done more than enough in music to be rightly considered a national treasure. But the Happy Mondays and Black Grape man has added another chapter to his CV over the past decade or so, becoming both a hugely entertaining reality TV star with regular appearances (alongside his long-term sparring partner Bez) on Celebrity Gogglebox, a stint hosting a series about UFOs and a period when he was the face of an advertising campaign for Iceland. Ryder is a rock’n’roll renaissance man, and his TV career began in earnest when he appeared on the reality show I’m A Celebrity… Get Me Out Of Here! back in 2010. In a recent interview with The New Cue, he looked back at his time in the jungle.
“I got offered Big Brother years before, but I was still looking at reality television in a dirty way… ‘I’m an artist and I don’t do that…’,” Ryder explained. “But I saw what it did for Bez [Bez appeared in Celebrity Big Brother in 2005]. When I got asked to go in the jungle I was in receivership and my accountant said by the time I’d get out of the jungle he’d have me out of it. It was the first time in 12 years that I could keep any money that I earned off anything. I came out of the jungle and we had a whole new fanbase of kids who had watched that show. Every time me and Bez go on Gogglebox, they download our albums and turn up at our shows.”
