A new store has arrived on Whitley Bay’s most vibrant shopping street with a promise to bring something new to the region, after its owner left a eight-year-long career to pursue her dream of becoming her own boss.
Lauren Whitaker, 33, grew up in Newcastle before later moving out to Melbourne, Australia, for work. It was there that she became inspired by Australia’s bridal styles, and before long she knew she wanted to venture into the wedding industry.
After moving back home and settling in Whitley Bay, Lauren began to think about starting her own business - but although she was “obsessed” with bridal fashion, having just welcomed her daughter in 2019, the idea of taking the leap to a new industry was a daunting prospect. “I was too nervous to do it, because [I thought] I’ve got a new baby, and you just don’t want to put it all on the line,” Lauren says.
