The Sphere in Las Vegas has already hosted a run of immersive concerts, films, and experiences inside its walls. But on the outside, its massive Exosphere screen has largely been reserved for abstract visuals or eye-catching brand takeovers. That changed during CES 2026.
Through a collaboration between Disney, Lucasfilm, Lego, and Sphere Studios, timed to celebrate Lego’s newly unveiled Smart Play system, the Sphere’s exterior went somewhere no other part of the venue ever has before. I don’t think it will ever be topped.
