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PC Gamer
PC Gamer
Andy Chalk

'I f**king hate gen AI art,' Hooded Horse chief says: 'If we're publishing the game, no f**king AI assets'

Knight holding a sword and standing in front of a red flag.

Different game companies approach generative AI in different ways. Some, like Electronic Arts, embrace it; others, like Larian, take a more measured, cautious approach. And then there's Hooded Horse, the publisher of games like Endless Legend 2, Cataclismo, and the breakout hit Manor Lords, whose CEO Tim Bender recently told Kotaku, "I fucking hate gen AI art."

"It has made my life more difficult in many ways…suddenly it infests shit in a way it shouldn't," Bender said. "It is now written into our contracts if we're publishing the game, 'no fucking AI assets'."

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