When Samsung announced the Galaxy S24 with Galaxy AI last January, many of us noticed a conspicuous lack of marketing for the company's terrible virtual assistant, Bixby. While Bixby had some useful features for a while — like real-time translation or text scanning — it often felt redundant alongside Google Assistant and Gemini, which both offer a plethora of features and better voice recognition than Bixby ever had.
But Bixby's big return seems to be inevitable as the teaser for Samsung Unpacked 2025 — which will see the announcement of the Galaxy S25 series on January 22, 2025 — all but confirms. In the 16-second video, which you can watch below, a voice speaks to a familiar-looking microphone icon, asking it when Samsung Galaxy Unpacked takes place.
