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Dustin Bailey

I don't know who at the ESRB decided this bizarre Schoolhouse Rock-style anthem was a good idea, but bless 'em because it's absurdly catchy

ESRB.

Last week, I got an odd press release. That's not altogether unusual - I'm still deleting pitches for coverage of NFT games to this very day - but this was a rare one with a bizarre hook: "ESRB Celebrates 30 Years with E is for Everyone Music Video & Single Release." The idea of the Entertainment Software Ratings Board of all things releasing a music video and single was so utterly mesmerizing that I had to know more.

When I first clicked through on the video, it had barely reached three-digit views - and even now it's only just above 1,000 views, most of which have to be from me. It is, indeed, a music video for an ESRB song called E is For Everyone. I was immediately gobsmacked. I dropped everything to let the majesty of this thing wash over me.

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