With three minutes' worth of guaranteed stoppage in every half of every match at World Cup 2026, one of the two British broadcasters has at least sought something useful to do with the downtime.
Many viewers tuning in for England's win over Croatia on Wednesday will have experienced their first taste not only of the mandatory hydration breaks that have already become such a feature of the World Cup, but of the chalkboard set-up on the edge of ITV's set in Brooklyn, New York.