For decades, Ghd has set the benchmark for hair straighteners, with countless styling tools promising smoother, sleeker strands in minutes. Now, the brand is back with the Ghd sculpt – its latest launch, which claims to deliver zero damage to the hair's natural structure, five-times faster styling and up to 90 per cent more shine, all thanks to AI-powered technology that adapts to the state and thickness of your hair.
Unlike traditional straighteners, which monitor the temperature of the plates, the sculpt measures how quickly heat moves through your hair itself, automatically adjusting its output. Fine or damaged hair transfers heat more quickly, so it requires less energy, while thicker, healthier strands need more to achieve the same result.
