The Americans are always the quickest, followed by the Europeans and then the British. Time zones may be part of the reason, explains the London-based potter and social media sensation Florian Gadsby, who holds thrice- yearly pottery sales online, which go live at 7pm on a Sunday evening. His most recent sale sold out within a frenzied five minutes and 11 seconds. I know, I was bathing my children and unwisely took Gadsby at his modest “my pots sell quite quickly” word.
More fool me given his Instagram reach of 790,000 followers with a combined following on YouTube, TikTok, Instagram, Twitter, Threads, Facebook and Bilibili in the region of 4m. The videos on his YouTube channel, if you were to tally up the number of hours, have been watched for a total of 1,140 years, while Nigel Slater, Nigella Lawson, Christopher Bailey, Anna Wintour and Yotam Ottolenghi are also owners of his pots.
