‘I’d buy fish and hide it under kale’: the star vegan chef who developed a taste for liver

Alexandra Jamieson: ‘I still remember the first bite of white fish. I felt simultaneously fantastic and guilty.’ Photograph: Chris Buck/The Guardian

Alex Jamieson’s veganism became world famous when she appeared in the 2004 film Super Size Me, the seminal Oscar-nominated documentary that probed our relationship with fast food.

Jamieson was working as a vegan, health-focused private chef in New York when a conversation between her and then boyfriend Morgan Spurlock – the film’s star and director – led to the idea. Its success took them to 20 countries, won Jamieson deals for three books, including Vegan Cooking for Dummies, 25,000 subscribers to her vegan recipe and mindset newsletter and $7,000-an-hour speaking engagements across the US.