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The Guardian - US
The Guardian - US
Technology
Alaina Demopoulos

‘I created my mom and talk to her’: AI ghosts and deathslop are changing the way we mourn

shots of a daughter and mother overlaid over a pixelated human figure
‘Is AI keeping us from getting the social support that we need?’ asks Dr Dan Wolfson. Illustration: Guardian Design

Tributes rolled in after the death of Dolly Parton last month. Jack White performed Jolene at a London gig. Kesha sang Old Flames (Can’t Hold a Candle to You), a single her mother wrote for the country music titan. Even Pitbull stopped his Madison Square Garden show to memorialize Parton and all the other “powerful women” in the crowd. But one of the strangest – and most viral – eulogies did not come from a celebrity. It did not even come from a person.

Run Jolene, at just under five minutes, is an earworm of a country song, containing all the cliches of the genre: twangy singer, banjo licks, corny lyrics. Those lyrics concern Jolene, the fictional romantic rival made infamous by Parton. “Somebody better warn Jolene / Dolly’s coming through those gates,” the voice croons. “Run Jolene / Girl you better move your feet.”

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