“When we got signed, the most important thing for us was to have creative control,” Tool guitarist and art director Adam Jones said of his band’s relationship with their label, Zoo, in a 2008 interview with Revolver. “We went, ‘OK, if we take less money can we have control of the music?’ And the label went, ‘Yeah, no problem!’ And we said, ‘If we take even less money can we have final say over the videos.’ And they went, ‘Sure.’”
At the time, Adam was working in Hollywood on set design, make-up and special effects for big-budget movies, including Terminator 2: Judgment Day and Jurassic Park. He wanted to be able to use his moviemaking acumen to create strange, imaginative clips that were more like short films than conventional music videos.
