Mr Kipling has found himself in hot water with shoppers this week after Sainsbury’s customers were left shocked at the prices of their cakes. One pack of their individually wrapped chocolate slices were spotted for £3.45 in the supermarket, which has left parents and sweet-toothed shoppers outraged.
Many people are feeling the pinch when it comes to the food shop at the moment, with a number of staples like butter, fish fingers and olive oil all rising in price. As a result, Manchester Evening News have been comparing branded products with supermarket budget dupes to see if there’s a way to save money, without compromising on quality and taste.
So, following the news that Mr Kipling cakes appear to be retailing at higher prices, I headed out to all of the supermarkets to pick up their affordable counterparts - and came across a problem. They’re sold out almost everywhere.
