With the rising cost of living forcing many shoppers to rethink the contents of their shopping trolleys, many of us are swapping out iconic household names for store-branded products.
There are of course very few store cupboard products that are as instantly recognisable as Heinz' cream of tomato, a thick and flavourful soup that's as comforting as it is nostalgic.
With this in mind, Kent Live reporter Sam Honey decided to see if any supermarket own brands could ever measure up to the beloved lunchtime giant, and was left "genuinely stunned" by his findings.
