New Government rules set to come into force in England in October will see certain everyday products displayed less prominently in supermarkets.
These restrictions aim to limit the promotion of food and drink that is high in fat, salt and sugar and mean items deemed unhealthy won't be featured at checkouts, aisle ends or store entrances.
Among the products being cracked down on is Crunchy Nut cereal - and Kellogg's are launching legal action against the Government as a result.