You try to keep an open mind when it comes to phone makers, but lately, when I hear about Nothing — makers of the original Nothing Phone (1) and Nothing Phone (2) follow-up as well as the forthcoming Nothing Phone 2a — I have to fight the urge to roll my eyes.
It's not because of the company's name, even if to talk about Nothing runs the risk of launching into your own personal Abbott & Costello routine. It's certainly not because of the phones themselves, which have proven to be quite striking and snappy. And even the company's drip-drip-drip style of announcing details about its devices, while excessive, is just the cost of grabbing attention in a very crowded smartphone market.
