What’s the first TV theme song that pops in your head immediately after hearing HBO’s static noise intro? Regardless of what you’re actually about to watch, I’m guessing you have a song you instantly anticipate.
For me, it’s Woke Up This Morning by Alabama 3, the theme song for The Sopranos. So while I was glued to my TV during Super Bowl LVI on Sunday – like just about every other American sports fan — absolutely nothing captured my attention like Chevrolet’s Sopranos-themed ad for the 2024 Silverado EV, its first all-electric pickup.
I’ll admit I was half-heartedly watching the commercials — I’d seen several of this year’s prior to the big game anyway — but within the literal first second of hearing The Sopranos‘ theme song, Chevy had my full, undivided attention for the 60-second spot.
