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Creative Bloq
Creative Bloq
Technology
Natalie Fear

I can’t ignore the irony of the British Museum’s AI scandal

British Museum AI ads.

The British Museum was recently caught using AI imagery in a promo, leaving followers enraged and dissapointed at the stunt. While the controversial snaps were quickly deleted from socials, fans continued to voice their criticisms, proving that AI-generated content is still highly divisive.

While some may argue there are ways to use AI properly – from research to productivity – there's still a continued scepticism around AI art. With many attributing the technology to derivative slop, while others criticise its environmental impact, the backlash to AI content won't disappear anytime soon.

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