The ADC Annual Awards claims to be the world’s longest-running awards program for creative excellence. Each year, it launches a bespoke campaign to attract entries, and this year sees one of its most eye-catching yet – quite literally.
For the design awards' 104th edition, the branding and graphics promote the idea of the program as a way for agencies and creatives to gain recognition by industry experts with the concept “Be Seen by the Best Eyes” (see our round up of iconic brands for more inspiration).
