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The Guardian - UK
The Guardian - UK
Lifestyle
Chloe Mac Donnell

I can’t believe it’s not denim: how fashion fell in love with fake jeans

A model wears Gap trousers and jacket
Gap’s Terry denim: “jean adjacent”. Photograph: Gap

Those of us who wear jeans tend to do so for the following reasons: they’re durable, versatile, and timeless. But when it comes to comfort, well, that is usually more of a rare quality. Who doesn’t own a pair of jeans that are difficult to sit down in? But now, a new jean is challenging this tradition – meet the jean-printed sweatpant.

Gap’s £60 “jean joggers” look like a pair of loose-fitting jeans complete with five pockets, but are in fact cotton joggers with a hidden elasticated waist and faux fly. Gap describes them as “jean adjacent.” Similar to fake news, they’ve quickly gone viral.

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