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Creative Bloq
Creative Bloq
Technology
Daniel John

I can't believe I fell for that ridiculous floating Louis Vuitton logo

AI-generated Luis Vuitton logo made of boats.

"Make the logo bigger" is the most infamous piece of graphic design feedback, one that has plagued designers since the dawn of time. But how do you make a logo bigger without simply adding more pixels? Why, make it out of boats, of course!

That's what fashion brand Louis Vuitton appears to have done in the mediterranean, just a few months after the Louis Vuitton Cup sailing competition. Footage of the logo recreated by a giant formation of boats has taken social media by storm – but all is not as it seems. Let's just say it's time for me to brush up on how to spot AI images.

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