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The Guardian - UK
The Guardian - UK
Entertainment
Gemma McSherry and Clea Skopeliti

‘I can’t afford what I used to’: how the cost of living has changed viewing habits

Person holding a TV remote to turn on Netflix
Netflix lost one million subscribers in the second quarter of 2022. Photograph: Denis Balibouse/Reuters

The UK inflation rate hit a 40-year high of 9.4% this week and economists warned of a potential increase to 12% by October 2022. With the average UK food bill rising by £454 a year, the cost of living crisis has led to many people finding ways to cut back on expenses.

One area includes streaming services. Netflix is continuing to see subscriber numbers fall, with one million subscribers lost in the second quarter of 2022.

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