When Anthony Hutton won the sixth series of Big Brother in 2005, he could “go into shops and not even have to look at the price tag”. Hutton, now a 41-year-old barber and mental health advocate based in Darlington, spent his £50,000 prize lavishly. By combining it with earnings from magazine photoshoots, he was able to buy a Range Rover, take a trip to Las Vegas and buy some property. He even bought his aunt a holiday to Disney World. “I drove to the Monaco Grand Prix in a Lamborghini,” he recalls. “Previously, the most extravagant place I’d been to was Magaluf.”
When 26-year-old Jordan Sangha won the latest series of Big Brother in November, a look of contentment washed over his face. “I can pay my council tax,” he grinned.