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Windows Central
Windows Central
Technology
Brendan Lowry

"I came to help that problem": Xbox's Project Helix will only be expensive "if we do not innovate," says CEO, hinting it may have a lower price than you think

A composited image of Asha Sharma seated in front of a large illuminated Xbox logo on a clean gradient background.

The ongoing memory shortage that's been in effect since last year has proven to be a significant issue for hardware manufacturers all across gaming and tech, with developers struggling to find adequate supply of RAM and storage for their devices as AI gobbles up the vast majority of available stock.

Even the biggest players like Microsoft, Sony, and Valve have been affected greatly by the RAM crisis, with the cost of gaming consoles and devices like the Steam Deck having slowly but surely risen over time.

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