The narrative is shifting at CES 2024. While Apple has courted creators with its MacBooks for years, a new wave of creativity is cresting — powered by Intel's Core Ultra. We’re seeing laptops far more competitive with Apple’s offerings, which critically means far more device diversity. With touchscreens, OLED displays, foldables, and more, all of which are design options that Apple seemingly doesn't care for.
I imagine every year, Apple holds design meetings that last 90 seconds. Most of which are spent exchanging pleasantries. One sentence is then uttered, "Same clamshell, same style, maybe make a black one since we've not done that in a while."
