When schools shut and lockdown kicked in, Natalie Sanders watched her two young children spent their days on Zoom lessons, iPad playdates and virtual parties. This, coupled with their relentless requests for snacks, was the catalyst for her creation of a ‘paintable’ biscuit: “the thinking was that an activity and a treat, in one, would buy me some peace and quiet and get their creative juices flowing,” the entrepreneur explains. “Very quickly, Pickles & Bakes was born."
Since that winter of 2021, the company has shipped tens of thousands of colourable and paintable biscuits across the UK, secured listings with leading retailers including Selfridges, and licensing deal with Peppa Pig.
