Jeremy Clarkson is never far from the headlines and, with the second series of Clarkson's Farm recently premiering on Amazon Prime, his agricultural endeavours are back in the limelight. And when his Diddly Squat Farm Shop reopened last month, thousands of people flocked there.
The TV show has seen people from all over the country flock to the shop in the Cotswolds. It sells items produced at the farm itself alongside items from nearby.
But farm shops in general often charge a premium for their top-end products. And it's estimated that the prices at Clarkson's place are 200% more expensive than the nearest supermarket, Aldi, according to the Evesham Journal.